Unemotional Objectivity.
Some investors have a clear grasp of their financial position yet suffer sub par performance simply because of "the emotional factor," i.e., the tendency to have their thinking clouded and adversely affected because it's their money. Such investors oftentimes make ill-advised moves under fire. Use of Sunflower's investment professionals defuses the emotional factor. Sunflower can help the client hold to a sound plan, in spite of fears caused by normal market fluctuations.

Personal Attention.
Sunflower's advisors are readily accessible (within reason) to address your concerns.

As a fee-only investment advisor Sunflower is required by law to be a fiduciary for our clients. We have a fiduciary duty to act in the best interests of the client at all times. Conversely, commission compensated brokerage firms generally are not fiduciaries to their customers and therefore do not have to make decisions that are solely in their customers' best interests.

SAM strives to empower our clients with the applicable information they need to make informed decisions. We strive to help spouses/partners achieve satisfactory compromises regarding money issues. We arbitrate conflicting objectives. We offer feedback with uncompromising candor, empathy, and compassion. Our goal is to give our clients, regardless of marital status, the joy and peace of mind which results from a trusted business relationship. When implementing solutions,we first and foremost think in terms of “what is best for our client”, based upon our expertise and knowledge of our client. What would we want recommended to us if we were in the clients shoes? How can we best alleviate our clients anxieties about money?